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New Philips OLED Roku TV challenges LG’s OLED dominance

By Simon Cohen Published March 5, 2025

Philips OLED Roku TV. — Roku

Fans of Roku and OLED TVs have a new option. Roku has partnered with Philips to bring the first Philips 4K OLED TV to the U.S. The 65-inch Philips OLED Roku TV (formally known as the 65OLED974/F7) is currently a Sam’s Club exclusive, where it’s been priced at $1,300 — roughly the same price as the 65-inch LG B4 OLED TV. Part of the Sam’s Club exclusive is a three-year warranty, a nice bonus as most new TV warranties are just one year.

In addition to all of the streaming benefits that come with Roku OS, including a voice-capable remote control, the Philips OLED Roku TV has a three-sided borderless display with 4K resolution (3840 x 2160) and a native 120Hz refresh rate. It supports Dolby Vision, HDR10, and HLG HDR TV formats and it can sense and adapt to ambient lighting conditions thanks to Dolby Vision IQ.

Philips OLED Roku TV. — Roku

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That fast refresh rate is further improved for gaming through the availability of AMD’s FreeSync Premium variable refresh rate (VRR) technology and auto low-latency mode (ALLM). The TV is compatible with Dolby Atmos and has a built-in 2.1 sound system.

There are four HDMI inputs (one with HDMI ARC/eARC), with two USB 2.0 ports, Ethernet, and an optical audio output. Wireless connectivity is decent with 802.11ac support and you can cast to the TV via the Roku app or Apple AirPlay 2 if you own compatible Apple devices like an iPhone, iPad, or Mac. Smart home skills include integration with Roku Smart Home devices and compatibility with Alexa, Google Assistant, and Apple HomeKit. Curiously, Bluetooth is not available.

The question now for OLED TV fans on a budget, is which 65-inch TV makes the most sense? Roku’s first OLED model, the 65-inch Sharp Roku OLED TV now sells for the same price as the Philips model. Roku says the Philips model his model has a newer panel and offers “a number of features that create the utlimate viewing experience,” which is likely a reference to things like the built-in 2.1 sound system. Alternatively, LG’s 65-inch B4 OLED adds Bluetooth and Nvidia G-Sync, two features the Roku TV OLEDs lack.

Contributing Editor, A/V

Simon Cohen is a contributing editor to Digital Trends' Audio/Video section, where he obsesses over the latest wireless…

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The LG OLED T hits the U.S. and can be yours — for $60,000

The LG Signature OLED T, with its contrast screen not quite halfway unfurled.

It was a wow moment when we all saw the transparent LG Signature OLED T in a suite at CES 2024, and then the following day as it was rolled on to the stage during LG's press conference. Now you can wake up to that wonder every morning, as the OLED T is now available from select retailers including Best Buy, Video & Audio Center, and LG.com -- for a cool $60,000.

Sure, at that price it isn't something most of us will ever have in our home, but that doesn't take away from how stunning and technologically innovative the OLED T is. In transparent mode, the 77-inch TV can be an Always-On-Display -- a feature LG calls T-Objet -- and act as a transparent digital canvas to show artwork or photos. The effect makes it look as though what's on screen is floating in air.

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How is this possible? Sansui’s 55-inch 4K OLED TV is only $600

Sansui 55-inch OLED TV

You're going to have to give me a minute to pick my jaw up off the floor. See, my colleague Caleb Denison just sent me a message and I'm still in disbelief: "Guys, Walmart has the Sansui OLED at $600 right now -- which is just bonkers." And he's right on all counts. Walmart (and Amazon) do indeed have Sansui's new 55-inch 4K OLED TV, and it is currently selling for $600, and yes, this is bonkers.

Unboxing the New Sansui 55-Inch OLED TV

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What is 4K? Everything you need to know about 4K Ultra HD

LG G4 OLED

If you’ve shopped for a new TV, monitor, laptop, or game console over the last decade or so, you’ve probably seen the phrase “4K UHD” on most web pages, ads, and product boxes you’ve come across. Quite simply, this refers to a specific screen resolution -- 3840 x 2160 -- which is four times (hence the “4”) the amount of pixels you’d find on a non-4K display.

At this point in time, 4K displays have been mainstream for quite a while, to the point that most new televisions use 4K panels instead of 1080p (or 720p) ones. But this is merely scratching the surface. There’s a lot more to a 4K TV than just a boatload of pixels though, so let’s strap on the scuba gear and dive a little deeper, shall we? We may even learn a thing or two about 8K TVs as we swim toward the bottom.
What is 4K Ultra HD?
4K Ultra HD is the name assigned to a screen with a resolution that's four times that of a Full HD (1080p) TV. That translates to 8 million pixels being crammed into the same space in which a Full HD TV fits just 2 million -- achieved by making each pixel four times smaller. The result for the average viewer? A clearer image, more accurate color, and with most new TV sets, High Dynamic Range, or HDR (more on that in a bit).